Teach at Reach
Filming a teacher recruitment video for Reach Academy
The Brief
Produce a fun, candid and personable video to encourage teachers to apply to work at Reach Academy with a key focus on relationships and community.
How Did We Do It?
We were excited to start a new challenge of making a light hearted and in-the-moment style recruitment video. Unlike your boring, corporate application adverts, we wanted to highlight Reach Academy’s unique core values by taking a fun, conversational and authentic approach.
We kicked off by really getting to know Reach and what makes their school stand out. We worked closely with the staff to help us have a clear sense of direction and how we could get the best out of each interview we had lined up.
We spent two days at Reach Academy, the first filming interviews with staff members including the school’s CEO and Headteachers. After listening back to the interviews, we used this to feed into the b-roll footage we were filming the next day to showcase the school and all it’s qualities.
Josh and Seb made every shot look smooth and visually tasty, while Sophie monitored audio levels and put the final edit together.
Josh and all of the team at Super Llama are awesome. They have been absolutely brilliant at interpreting a brief and bringing our vision to life. Creative development, scripting, filming and editing have all been to an exceptional standard. We love working with them.
The Results
We used an out-take montage to start the video with clips from the set up and funny comments, instantly establishing their candid and fun nature. Using a pacey, dynamic music track underpinned this energy and kept the piece engaging until the very end. The finishing touch was an animated end card with the schools logo and campaign tag line #TeachAtReach, bringing the video full circle and reinforcing the message.
The Super Llama team worked together to make this project a success, each bringing creative direction and inspiration to every phase of production. A special highlight for us was sharing some birthday cake with one of the classes at the end of the day!
